Wispid

Scottish video game players will soon see advertisements on their virtual billboards discouraging drunk driving.

The Scottish government is paying Microsoft Xbox $20k to insert advertisements into “Need for Speed: Carbon,” “Project Gotham Racing 4″ and “NBA Live,” among others.

Non-intrusive, subtle, but clear – subliminal?

The Scotts, known for their pubs are also becoming too well-known for the number of road accidents involving the drink.

Reaching young people is a start.

Let’s hope they don’t play their games drunk or we might need to have billboards in the real world warning about that.

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