9-year old gets head stuck between escalator and side barrier

Mom! Mom!!!

A 9-year old boy got his head stuck between the escalator handrail and a barrier at a supermarket.

A supermarket employee rushed to stop the moving walkway, but the boy is still unconscious.

The boy apparently had dropped a 50-yen coin and looked over the side to see where it went…when lo and behold his head got caught between the handrail and the acrylic barrier on the side.

The escalator was designed to stop under a certain amount of resistance…something just a tad bit stronger than the human head.

A public relations dude said, “We never imagined that something like this could occur.”

Gotta go with the PR dude on this one.

But then, there’s this guy Murphy.