Don’t drive your video game drunk
Scottish video game players will soon see advertisements on their virtual billboards discouraging drunk driving.
The Scottish government is paying Microsoft Xbox $20k to insert advertisements into “Need for Speed: Carbon,” “Project Gotham Racing 4″ and “NBA Live,” among others.
Non-intrusive, subtle, but clear – subliminal?
The Scotts, known for their pubs are also becoming too well-known for the number of road accidents involving the drink.
Reaching young people is a start.
Let’s hope they don’t play their games drunk or we might need to have billboards in the real world warning about that.
